3 Brilliant Ideas for Writing Essays on Family Values

In a few words, family values can be defined as principles, some ideals, and beliefs within a family that are passed from generation to generation. You should keep in mind that family values might change with time. Besides, they may differ from culture to culture. These are just a few aspects to touch upon in essays on family values. What else can you discuss in your family values essay? What questions should be raised to make your paper captivating? Check a couple of valuable suggestions from our professional writers  and don’t forget to visit our official site to boost your GPA. How to bring family values to a child Definitely, every normal parent wants to bring up a child with a strong moral center, a clear understanding of what is right and what is wrong. However, it is not that easy, and the whole process takes years and a lot of efforts. Explain in your essay on family values what parents should begin with, what rules they have to follow, etc. Old family values vs. modern family values Before you start writing your family values essay, think whether these values have changed with time. Are they the same as they used to be 20-30 years ago? You will have to answer one important question in your essay on family values: â€Å"Should kids be taught good old values or should they be taught values in accordance with modern circumstances?† Family values in different cultures If you choose to cover this idea in your essay on family values, first pick any culture that is different from American. It can be Asian culture, Chinese or Japanese. Investigate their basic family values and compare to American. You may use some forums to collect real-life stories for your essay on family values. Finally, your essay on family values can be based on those ideals and moral principles that you were taught by your parents. Reading our articles about This I Believe essays and an essay on adoption might be useful.

The Real Jean Valjean essays

The Real Jean Valjean essays Jean Valjean: He is, in my opinion, one of the most simple and at the same time one of the most complex characters ever written. As readers follow his journey through Victor Hugos classic novel Les Miserables, they come to see that Valjean is a passionate person and his story is one filled with many emotions. Love, hate, shame, guilt, the need to prove oneself... All of these timeless issues are embodied in this one mans voyage to freedom and happiness. Through the years, Les Miserables has been adapted into many things- movies, plays, and even musicals. Every director has faced the challenge of bringing to life the multifaceted character of Valjean; some succeed and some fail. After viewing both Bille August and Glenn Jordans interpretation of the book, I believe Augusts presentation of Jean Valjean is by far more believable as a human being. In Glenn Jordans film, Jean Valjean is played by Richard Jordan, who seems too young an actor to master the intricate details of Valjeans personality and psyche. As the film progresses, Jordans acting becomes increasingly tedious and awkward and he makes no effort to add depth to his portrayal of Valjean as the character ages. His actions seem calculated and cold, as if he is merely reciting his lines instead of playing the part; the emotions he speaks of never truly reach his eyes. Jordan simply goes through the motions and as a result, makes Valjean seem detached and uninteresting when the exact opposite is true. On the other hand, Bille Augusts film stars Liam Neeson as the good-hearted Frenchman who spends his life making up for his past mistakes. Neeson has the ability to completely immerse himself in a role, which is exactly what he does in this film. He plays Valjean with such passion and poise that the viewer cannot help but sympathize and accept Valjeans flaws for his good intentions. Neesons acting retains a...

Do administration times of anti-retro viral therapies affect their Essay

Do administration times of anti-retro viral therapies affect their efficacy - Essay Example Although none of the studies I found, as stated, were specifically designed to test my hypothesis. The majority the studies, in reading, the test found evidence or results that lead to the theory that timing of drug therapy is vital in the treatment of AIDS. Specific studies in this area would, in my estimation, greatly advance what we know about AIDS, best practice methods for treatment, and the possibility for halting its progression. I am a nursing working with AIDS patients. In the daily course of my duties I have seen numerous patients whose treatment plans vary greatly from one individual to another. Often the drug therapy methodologies and prescription frequency are contrary to commonly accepted practices and sometimes conflict with pharmaceutical recommendations. As a nurse, my primary goal is to enhance the level of treatment AIDS patients receive and to ensure treatment methods are in the best interest of maintaining the client’s health and quality of life. The conflicting treatment methods began to raise questions for me. I began to ask whether the initial implementation of drug therapy had a direct impact on the patient’s longevity and quality of life. There were varying opinions amongst healthcare givers on the best time to begin treatment. Although this is sometimes determined by the time diagnosis of the disease with respect to the progress of the virus, often times, even with early dia gnosis, the decision to begin administering of anti-retro drugs was not uniform. Dr. Jens Lundgren, a physician at the Copenhagen HIV Programme and Dr. Andrew N. Phillips, a professor of epidemiology reported in a British Journal of Medicine article that had examined the indirect relationship discovered regarding the assessment of the efficacy of anti-HIV drugs. Through analyzing data from various trials they were examining the effectiveness of various drug treatments. However, at the conclusion of their research they

How does diversity of employment affect the welfare(income per person) Dissertation - 2

How does diversity of employment affect the welfare(income per person) in cities of America - Dissertation Example More emphasize should be placed on authenticity of variable like population, age and income of people to attain a reliable result from the research. The sample quantity also should be enhanced to enable a full fledged assessment of the coastal and non- coastal cities as to their contribution to per capital income. Additional independent variable also should be included to get accuracy and efficiency in the statistical models. Also, efforts should be made to cover more population among the cities so as to deliver a believable outcome .It is observed that people in both cities with higher educational level influenced in increasing the average income of the cities.. Finally it can be estimated that more than economic diversity, the educational level and age of individuals have more effect in increasing the per capital income and wealth of a city. Work Cited Khan, M.Y. (2008).Financial services. New Delhi: Tata McGraw Hill.

Assignment Example | Topics and Well Written Essays - 500 words - 214

Assignment Example I believe that this is the sign that he was extremely talented. As the presented puts it, every next text that was writer afterward simply expanded the ides which were created in his two fundamental works. The first one is called The World as Will and Representation and the other one is called On the Fourfold Root of the Principle of Sufficient Reason. Another aspect of his life that really influenced me as the decision that he made when he was young. It is said that he could pursue many different careers, including running a business, but he knew that his accomplishments would lie in the academic field. Having learned about the idea which were develop by this philosopher, I must admit that he is truly one of the most wise scholars of his century and the science would have been greatly damaged in case Schopenhauer had chosen a different field of activity. It was suggested in the video that he was able to influence a considerable number of people who were later recognized as prominent individuals as well. It is quite remarkable to see the way he treated the concept of will and tried to use it in order to explain the world as it is. I believe that a careful examination of his legacy is beneficial to all

BRIC Relevance And Vision In New World Order

BRIC Relevance And Vision In New World Order 19. The 21st century is the century of BRIC nations (Brazil, Russia, India China) as was the 20th century of America. However one should not forget that there was a period of recession during the early part of 20th century. As per the studies carried out by the experts, there wont be continuous growth every year without any disruption. In fact, the economist were surprised by the occurrence of events in 2008-09. However, they were not surprised that such a thing has happened, as it is a cycle that repeats sooner or later in the world economy. But the fact remains that just because there was an economic crisis in 2008, the relevance of BRICs does not end. In fact it has become more relevant as the emerging economies of BRIC are now driving the world economy.  [7]  The state of the world economy in the coming decade will be largely dictated by the turn of events in the BRIC countries Brazil, Russia, India and China. As all are with large population, hungry for growth, they are alr eady influencing the global commerce and they have the potential to redefine and influence it even further. The BRIC countries have large, young populations base to further exploit this growth potential. The growing importance and influence of BRIC economies is largely due to rapidly growing market due large middle class population which offers lucrative markets for the world industries. 20. The very fact that BRIC economies have shown consistent economic growth over the last decade and their increasing role in the economic activities in the world, Goldman Sachs who first introduced the term has now become more confident on the relevance of BRIC. German economy has already been taken over by China in 2008, and Japan in 2010. As per estimates of Goldman Sachs, Chinese economy will overtake US by 2035. As per reports, India is among the first 10 of the 30 fastest-growing areas in the world, thus it is likely to influence world economy in a major way and faster than expected by the experts.  [8]   21. The leaders of BRIC nations have gained influence over the last decade as their economies have registered faster growth than those of developed countries. The BRIC countries along with the other emerging economies from the developing world have started playing important role in the decision making at various forum of trade, banking and climate change. The relevance of the BRIC economies in the present world order can be gauged from the following facts :- (a) The BRIC economies is more than 22 % of the world economy. (b) The real economic growth of China have consistently averaged at 9.75 percent since 1999, 7 percent in case of India and Russia, and 3.3 percent for Brazil. The global financial crisis of 2008 saw contraction of Russian and Brazil economy in 2009. However India and China continue to remain on a growth path, thus driving the recovery of world economy. (c) As per the experts, the BRIC economies are expected to register further growth in the coming years, thus attracting industries and FDI. (d) Brazil, being an dominating player in agricultural and mining sector, will be a major player in the world market after exploiting its oil reserves. After a period of rapid for last five years, though, its economy has gone into recession in early 2009 but has revived strongly and registered a healthy growth of 9 % in 2010. (e) Russia, being one of the worlds major oil and gas producer, has been affected by the economic slowdown of 2008, in spite of the economic slowdown its economy has registered a healthy growth of about 4 % in 2010 which is largely assisted by recovery in oil prices. (f) Indian economy is emerging strongly and is likely to grow at the rate of 8 %. The government and consumer spending is likely to further boost the growth. (g) The BRIC nations are trying to build consensus on reducing the dependence on U.S. dollar as a global reserve currency, the options of basket of currencies or a system of drawing rates has been suggested by the forum. (h) The BRIC nations have increased their influence at various forum of trade and banking and are dictating terms at these international forums, thus ensuring that their interests are addressed. (j) India and Brazil, both being considered as strong contender for permanent seat in United Nations Security Council, however a lack of consensus among the nations in UN on the issue of UNSC reforms has long stalled the reform process. (k) The BRIC economies have developed a common position on global climate negotiations, however there are differences among them on the issues of carbon footprints. Russia, has already ratified the Kyoto protocol in year 2004. However developing countries like India and Brazil are not agreeing to legally binding targets of emissions being enforced from 2013. (l) Chinese economy has already overtaken Germany and Japan in 2008 and 2010 respectively and is likely to overtake US economy by 2035. (m) As per experts, India will achieve its highest economic growth rate in next few years which will be higher than that of China and will overtake Japanese economy by 2030. (n) As per economic experts, the currencies of BRIC countries will be appreciating upto 300% in next three to four decades, thus likely to be the favourite destination for investment in future this will give further boost to BRIC economies in coming future. (o) In next three to four decades, the BRIC economies, taken together will overtake the economies of United States and the developed economies of Europe. (p) In BRIC countries, a population of about 200 million with incomes above $ 15,000 is likely to get added in the world economy, giving boost to the global economic growth. This is equal to the populations of UK, Germany and France taken together. (q) The BRIC countries together represents almost 42% of the worlds population; This offers a lucrative market of about 2.7 billion people to the world industries, thus making them a favourite destination for investment. These market also represents enormous future purchasing power, which is yet to be tapped. (r) Reduced reliance on foreign debt. The consistent growth rate registered by BRIC economies over the last few years has helped them repay loans taken during the period of previous economic crisis, however with the increasing FDI in these countries, the reliance on foreign debt is getting reduced. (s) Riding the roller coaster. The BRIC economies have registered consistent economic growth rate even during the economic crisis of 2008, however experts wonder that how long these economies can register positive growth rate without a dip and why these economies have not been affected by the slowdown. The world-wide slowdown in economic activities could not have a significant impact on investments in these countries. The reason identified by the experts is that as these are emerging markets with strong economic status and purchasing power, thus they have become the favourites FDI destinations, boosting their economic growth rates and increasing economic activities in these countries. 22. As per studies carried out by Goldman Sachs which predicts that India and China, respectively, will remain major global player for considerable time as suppliers of services and manufactured goods, while Brazil and Russia would emerge and established themselves as major suppliers of raw materials. Thus the BRIC economies are complementing each other with Brazil and Russia together forming the natural commodity suppliers to Indian and Chinese industries. The economic analysts at Goldman Sach released a follow up report which is further to its initial report of 2004 on BRIC. As per this report,  [9]  the number of people in BRIC countries with an income of $3,000 and above will get doubled within next three years and reach a figure of 800 million by 2020. This rise in people with an income of $ 3000 and above represents a massive increase in the middle class in these countries. This rise represent further rise in demand of commodities which will not be restricted to only basic commodities but also have an impact on the demand of expensive goods. The analysts further predicts that between 2007 and 2020, per capita GDP in Indias will quadruple in terms of US$. It further predicts that the Indian economy will overtake US economy by 2050 and BRIC nations as a bloc will overtake economies of G7 nations taken together by 2032. Vision 25. India and China both are driving the world economy, thus helping in recovery of world economies from the effects of the economic crisis and being close neighbours, have become major trading partners. The BRIC nations have exploited the global economic crisis, as a means to improve their economic relationships and co-operation with the poorer developing countries. The BRICs have considerably increased their economic presence in the African countries as well as granted loans to African countries. India has provided loans of more than $200 million at the same time China has invested approximately $4000 million as foreign direct investment. Russia and Brazil has invested more than $3000 and $4000 million in Africa. Through huge economic assistance, the BRICs are not just providing aide to these countries, but also showing their capability to provide financial help to the developing world. This has helped in improving trade ties and getting access to the markets of the poorer economie s which are likely to evolve more strongly in coming future. 26. The globalization and ever growing demand for energy and other raw material, along with the trend of outsourcing helped stimulate the BRICs economic growth. India dominating in service outsourcing sector, termed as back office of the world. Brazil and Russia have vast energy and mineral resources, and China has emerged as worlds manufacturing plant, being termed as shop floor of the world by experts. Indian economy is presently growing at the rate of 8.5% a year, and Chinas at more than 10.5%, and the combined GDP of BRIC countries is US $ 5.2 trillion in 2006 and is growing even stronger day by day. 27. The BRIC thesis proposed by Goldman Sach suggests that, India and China will emerge as the leading players in the field of services and manufactured goods, respectively, similarly Russia and Brazil will become key suppliers of raw materials thus complementing India and China. Thus BRIC countries have the potential to form a dominating economic bloc in which all members complement each other thus boosting each others growth. The BRIC forum in present form cannot be considered as a political alliance or a formal trading association. The leaders of BRIC nations have taken steps to further increase political and economic co-operation, with a view to increase their influence on major trade accords, or as a means of gaining political concessions from the US, civil nuclear deal between India and US is an apt example of success story of this policy. 28. Goldman Sachs  [10]  suggests that the economic potential of BRIC countries has the potential of making them the four most dominant economies in next three to four decades. The BRIC thesis was first proposed by Jim ONeill, global economist at Goldman Sachs. The BRIC countries together accounts for almost 40% of the population and encompass 25% of land in the world. Taken together they hold a combined GDP of approximately 16 trillion dollars. As given above, in almost every field, the BRIC countries are emerging as the leading players in the world. These countries are among the fastest growing economies and emerging markets. 29. The opportunities that the BRIC have for further economic integration in various sectors are evident. Brazil and Russia will continue their leadership roles in developing and trading natural resources, while India and China will remain global leaders in manufacturing, services and technology. All four economies have bounced back from the recession and are now sustaining the global recovery. On current trends, the groups combined share in global gross domestic product should reach 60 percent by 2050. The countries growing economic weight has turned BRIC into a formidable bloc in the new multi-polar world order. 30. The rapid expansion of the emerging economics and BRIC in particular, present both opportunities and challenges in the new world order. There are significant opportunities to form new alliances as BRIC economies present potential growth which will spread the benefits of their development and robust economy to other regional economies as well. However the BRIC economies have to maintain the sustained growth rate to catch up with the more developed economies of the world. 31. The BRICs are becoming superpowers in the economic world. There is no doubt, that they have become much more important today than ever before. But whether they would surpass the expectations is to be seen in near future. However the fact remains that BRIC economies will be playing a key role in global efforts to tackle climate change. Though, it is true that today developed economies are responsible for the majority of greenhouse gases (GHG) already in the atmosphere, however developing countries are expected to account for 75% of GHG emissions over the next 25 years. Owing to its rapid industrialisation and growth, China has emerged as the worlds second-largest emitter of carbon dioxide, and is likely to be the highest emitter by 2020 surpassing US. As per experts, its in the BRICs own interest to reduce their emissions and pollution, and to pursue a cleaner path of development. The BRICs already face a number of environmental problems, including air and water pollution, rising strains on water supplies and resource depletion. 32. Though the BRIC countries have differences on various issues, however economic experts feel that they will play a important role in international politics in near future. As the debates on the implementation of emission control by developing countries and Kyoto Protocol are still on, it is believed that the BRIC countries are the ones who will be most affected in future, and therefore should play an essential role in the new developments on these issues. But the question remains whether these countries will be able to develop an alternate world order? Will they be able to reduce the level of US presence in their own region? BRIC has successfully taken its toddler steps and it will depend on the participating countries to develop it further. 33. Indias membership of BRIC bloc and India Brazil and South Africa, IBSA bloc and its effort for a permanent seat in the United Nations Security Council is part of grand strategy for the evolving multi-polar world order. India has a tremendous potential to shape and influence the emerging multi-polar world order as well as playing dominant role in it, through its strategy of multi-alignment. However, it will have to be less ideologically driven and more strategically savvy to achieve this goal.

Fear in Macbeth :: essays research papers

No Fear Fear motivates many people to act upon matters, right or wrong. This emotion has been important in many events in both works of literature, and in the real world. It has forced military geniuses into retreat, and influenced them to plan another method of attack. Fear can be both a positive and a negative acting force in one’s life, a quality that can motivate one to success as well as to downfall. In the play Macbeth fear was a major motivating factor in character’s actions. Macbeth was fearful of being caught and having to pay for the wrongs he had done – this led to the murders that followed he killed King Duncan. Macbeth's actions were also partially driven by fear of the witches' last prophecy, about the line of kings spawning from Banquo. He was afraid this would come true attempted to prevent it from happening. Lady Macbeth was also plagued by fear as made apparent by the constant washing of her hands while sleepwalking and her speech during her troublesome sleep. Her fulfillment by the direst cruelty and pure evil has worn off, leaving her somewhat of a basket case, ridden by fear and guilt as a result of her actions. After Macbeth kills Duncan, he is too scared to even carry the daggers back into the king’s chamber. When the king’s body is discovered, he kills the two guards that were in Duncan’s room, and places the blame for the murderous deed upon them. His fear forces him to act this way in order to make him seem innocent. Macbeth’s fear of being caught acts as an indicator of his guilt; however at first none of the other characters are able to realize this. As Lady Macbeth becomes consumed by fear and guilt, she is slowly losing her sanity. This is a result of her not being able to handle what she has done to Duncan. In one scene, Lady Macbeth is trying to wash out what she sees as being blood on her hands, even though she is sleepwalking, though the doctor and woman in the room dare not blame her for anything, for fear of being accused and executed for treason. At the start, Lady Macbeth was pushing the fearful Macbeth to kill Duncan. Now, late in the play, their roles have reversed, and it is Lady Macbeth who is fearful, not her husband.

Planning and Developing a Marketing Campaign Essay

In this assignment, I will be exploring the marketing mix and all of its different factors as well as to apply this to Coca-Cola and how they are currently and may be affected by the marketing mix in the future. Product – A product is anything that is capable of satisfying customer needs. There are two different offerings of this being, a physical item or of a virtual type. The product is therefore created at a specific cost and marketed at a desired price that would be deemed as acceptable for the quality of the item. Every product will follow a lifecycle, a company can increase its competitive edge. There are many different ways in which they can develop or expand upon a certain product so that it can remain relevant and up to date with the changing market especially when it reaches the decline or end of its life. Product development – The process of creating or improving a product or service and managing it during all stages from design through marketing. Product development is a key part of introducing a new, appealing product to their audience, this process may involve numerous modifications to the product so that it does meet the needs and purpose of the product. There are various stages that a new or improved product or service goes through from design, through developing, testing, and marketing it. Form and Function – form fit function, is used in manufacturing to describe the identifying characteristics of a part. For example, the screw is intended to hold other parts of the product together. In practice, the rule of form follows function, start the design process by first getting as much information as possible about the purpose of the piece you are creating. Using this process allows a company to understand and ensure that the product is acceptable as well as fit for its purpose. Without this process, the intentions and purpose for a product can be lost, which ideally is not a stage of which what a company would want to beat. Packaging – Packaging is a very crucial part when creating and marketing a product because it is the first thing the customer sees before purchasing the product, therefore, this makes the packaging of the product to be respectable and appropriate to catch the eye of the consumer. How the product is packaged may also be what attracts the consumer to check out the product on the shelf or it could be a product that stands out from the rest online, amongst its competitors. For this reason, companies conduct extensive research on color schemes, designs and types of product packaging that is the most appealing to its intended consumer. The main function of packaging is to protect the product from damage during the process from the producer to the consumer, this process involves travel and shelf life of the product. Branding – Branding a product was much easier when there were no websites, smartphones, interactive games or social media. Today, creative teams are required to seamlessly brand products across multiple media, using the same voice, design and messaging, often with different creative teams and designers creating separate brand extensions. Without a strong brand behind your product line, there’s little to compel a buyer to choose you over another option. And with so many options in most markets today, branding is more important than ever. Product branding gives the items in your store an identity within the marketplace. Good branding can allow your specific products to stand out against what a competitor offers, and engender the kind of brand loyalty that pulls customers into your store. That identity is built of numerous components, including logos, design, packaging, messaging as well as names and descriptions. Coca-Cola has been around since 1892 and has developed a well-known brand all over the world. They are a company who have worked on producing a high quality, refreshing product that meets the needs of their consumers. They have developed their product minimally and have always offered the same refreshing taste. From having a simple and unique design this has meant that they can stand out amongst competitive brands such as Pepsi. In addition, the look of the product has also been similar since they started, by doing this Coca-Cola is able to provide a distinctive well-known product all over the world. Coca-Cola is the best marketing and branding company in the world, the company built began with one soda. Today it is one of the world’s most valuable brands and they’ve done it by integrating different components into the marketing mix. Price – is the value that is put into a product or service and is the result of a complex set of calculations, research and understanding, and risk-taking ability. A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst others. It is targeted at the defined customers and against competitors. Penetration Pricing – Penetration pricing refers to a marketing strategy used by businesses to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to lure customers away from competitors. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume. In the short term, penetration pricing is likely to result in lower profits than would be the case if the price were set higher. Skimming Pricing – Price skimming is a pricing strategy in which a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management. Competitive Pricing – Competitive pricing is setting the price of a product or service based on what the competition is charging. This pricing method is used more often by businesses selling similar products since services can vary from business to business, while the attributes of a product remain similar. This type of pricing strategy is generally used once a price for a product or service has reached a level of equilibrium, which occurs when a product has been on the market for a long time and there are many substitutes for the product. Cost plus Pricing – Cost-plus pricing, also called markup pricing or markup pricing is the practice by a company of determining the cost of their product to them and then adding a percentage on top of that price to determine the selling price to the customer. Cost-plus pricing is a very simple cost-based pricing strategy for setting the prices of goods and services. The amount of money charged for a product or service, or the sum of the values that Consumers exchange for the benefits of having or using the product or services. As price gives us the profit so this P is very important for a business price of the product should be that which gives maximum benefit to the company and which gives maximum satisfaction to the customer. For Coca-Cola, there are many factors that they kept in mind while determining the pricing strategy. Firstly, the price should be set according to the product demand of public because it is of what which gives the company maximum revenue. Price should also not be too low or too high then the price competitor is charging from otherwise nobody will buy their product. Another factor is that price must be keeping the view of your target market. The price of Coca-Cola, despite being the market leader is the same as that of its competitors, sometimes, Pepsi places its customers into some psychological pricing strategies by reducing a high priced bottle and consumers think that they save a lot of money from this. Place – In the marketing mix, the process of moving products from the producer to the intended user is called the place. In other words, it is how your product is bought and where it is bought. This movement could be through a combination of intermediaries such as distributors, wholesalers, and retailers. In addition, a newer method is the internet which itself is a marketplace now. Through the use of the right place, a company can increase sales and maintain these over a longer period of time. In turn, this would mean a greater share of the market and increased revenues and profits. Correct placement is a vital activity that is focused on reaching the right target audience at the right time. Distribution Channels – Channels are broken into direct and indirect forms, with a †direct† channel allowing the consumer to buy the good from the manufacturer, and a †indirect† channel allowing the consumer to buy the good from a wholesaler or retailer. A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. It can include wholesalers, retailers, distributors and even the internet itself. Retailers – A retailer is a person or business that sells goods to the public in relatively small quantities for use or consumption rather than for resale. Retail distribution is the most traditional form of the distribution channel. The common model includes the manufacturer using an intermediary such as a wholesaler or distributor to deliver products directly to retailers, then ultimately to the consumer.   Wholesalers – Manufacturers may also employ wholesale operations that purchase products from manufacturers at a deeply discounted price. The wholesaler often uses a distributor or other smaller wholesaler as an intermediary to deliver products in bulk to retailers, or it may offer products directly to retailers or consumers. The scope of the manufacturer relationship with the wholesaler can have varying effects on product delivery time and price. Coca-Cola is a global business that operates on a local scale, in every community where we do business. We are able to create global reach with local focus because of the strength of the Coca-Cola system, which comprises our Company and our nearly 250 bottling partners worldwide. The firm’s distribution system is one of the most well planned and executed compared to all other drinks of the same category. It has such an impact on consumers and is so successful that even wholesalers and distributors need the product for their business’ success. Coke’s position on consumer’s mind makes it essential to retailers and wholesalers. They have achieved their goal due to this high visibility, and to the availability of their products all over the world, even remote places. Promotion – There is much more to promotion than advertising. Businesses use various methods to gain publicity. Promotion refers to the methods used by a business to make customers aware of its product. Advertising is just one of the means a business can use to create publicity. For example, product promotion performed by a typical business might take the form of advertising the product in question via print or Internet ads, direct mail or e-mail letters, trade shows, telephone and personal sales calls, TV and radio ads, billboards, posters and flyers. Public relations – Public relations is the way organizations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilization of the World Wide Web. Sponsorship – advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements. Examples of sponsorships vary widely, as the whole point is to establish a unique advertising opportunity than afforded by typical rotating advertisements. They may include several fixed ad placements, advertorials, co-branded content sections, or anything the advertiser and publisher can agree on. Social and or other Media – The emergence of Internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them. The impact of consumer-to-consumer communications has been greatly magnified in the marketplace. The first role of social media is reliable with the use of traditional integrated marketing Communication tools. That is, companies can use social media to talk to their customers through such platforms as blogs, as well as Facebook groups. These media may either be the company- sponsored or sponsored by other individuals or organizations. The second promotion-related role of social media is unique: customers can use it to communicate with one another. Guerrilla marketing – The goal of guerrilla marketing was to use unconventional tactics to advertise on a small budget. It is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics include ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry. Personal selling – Personal selling is the process of communicating with a potential buyer face-to-face with the purpose of selling a product or service. Personal selling is one part of a company’s promotion mix, along with advertising, sales promotion, and public relations. It is a strategy that salespeople use to convince customers to purchase a product. The salesperson uses a personalized approach, tailored to meet the individual needs of the customer, to demonstrate the ways that the product will benefit the company. Product placement – An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media. Product placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives an economic benefit. A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show. For example, Coca-Cola could pay a given fee to have the title character drinking a Coke, instead of a Pepsi beverage. Digital Marketing – The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels. Corporate image – Similar to a firm’s reputation or goodwill, it is the public perception of the firm rather than a reflection of its actual state or position. Unlike corporate identity, it is fluid and can change overnight from positive to negative to neutral. Large firms use various corporate advertising techniques to enhance their image in order to improve their desirability as a supplier, employer, customer or the borrower.

A Guide to Colloquial Contractions

A Guide to Colloquial Contractions A Guide to Colloquial Contractions A Guide to Colloquial Contractions By Mark Nichol Let’s talk about the dos and don’ts of contractions, ’k? (But first, this note: This punctuation mark is the same as the one used for apostrophes. However, if you use smart, or curly, quotes, your word processing program will probably incorrectly render an apostrophe not preceded by a letter as in the last word in the opening sentence as an open single quotation mark, so you have to outwit the witless program by copying and pasting a closed single quotation mark or an apostrophe, or typing a character followed by the proper mark, then deleting the first character.) In a given piece of prose, the presence or absence (or relative prevalence) of contractions, or words in which one or more letters is elided or replaced often but not always with one or more apostrophes as markers is one of the primary determiners of formal or informal writing. Some publications go so far as to prohibit ubiquitous contractions such as can’t, won’t, and related terms, as well as he’s and she’s, considering them inappropriate in authoritative composition. Meanwhile, some contractions are widely thought of as unseemly except when transcribing dialect or preserving archaic forms in the proper context. Here are some classes of contractions: Informal Contractions Gonna, wanna, and the like are considered appropriate in formal writing only when faithfully capturing colloquial speech. The same goes for such elisions as ’em (for them) and ’cept (for except). Other nonstandard forms communicating nonstandard dialect, acceptable only in narrative or dialogue in informal contexts, include ’fraid, ’nother, s’pose, and t’other. Archaicisms Venerable contractions such as ’twas are mostly seen in historical contexts, though they might be employed for humorous effect, such as to produce a faux-archaic sense. ’Tis time to get o’er it, e’en so. Others, seen usually in poetry, include ’gainst, heav’n, and wither’d and many other words in which the -ed ending is so elided to conform to poetic meter or prose rhythm. Similar constructions, like ha’e (have), i’ (in), th’ (the), and wi’ (with), are seen in the poetry of Robert Burns or other reflections of dialect. Traditional Contractions A few words with contractions are incorrect any other way, and their elided forms must be honored even in the most formal contexts. These grandfathered elders include the o’ compounds cat-o’-nine-tails, jack-o’-lantern, o’clock, and will-o’-the-wisp. Ne’er-do-well is another phrase given a pass. However, Halloween, formerly spelled Hallowe’en (from â€Å"Hallow evening,† referring to All Hallow’s Eve), has lost its contraction marker, and the maritime slang fo’c’s’le (pronounced FOKE-sul) is often spelled out in full (forecastle), though the latter use in most nautical dialogue would be clumsy and stiff. By the same token, boatswain is, outside technical contexts, spelled bosun or even bos’n. Cap’n, however, is an informal contraction of captain that, unlike bosun, is not generally seen outside dialogue. Contractions with More Than One Apostrophe He’d’ve and its feminine and plural equivalents, and wouldn’t’ve and similar words, are technically correct but inappropriate for formal writing. But in informal contexts, bring ’em on. â€Å"Rock ’n’ roll† requires an apostrophe on each side of the letter n, to mark the preceding and following letters in and. Better yet, though, follow the spelling in most dictionary entries for the term and spell out and, just as in â€Å"rhythm and blues.† Clipped Forms Full words such as copter or phone, formed by omitting one or more syllables from the beginning or end of a word (or, rarely, from both, as with flu being derived from influenza), do not feature an apostrophe, but some writers included the markers when the clipped forms first appeared in print, so this form is acceptable in limited usage, such as in a historical novel. Miscellanous Usage Abbreviations of years, such as in the phrases â€Å"spirit of ’76† and â€Å"class of ’84,† require apostrophes. ’Til is acceptable in informal writing, but till is preferable, and until is more appropriate in formal contexts. Two contractions rarely seen outside column headings in charts or in newspaper headlines, where, because of space limitations, they are usually compressed, are ass’n (association) and ass’t (assistant). Although terms like Mr., Jr., and Ltd. elide letters (and, outside American English, the periods are omitted), they are technically abbreviations, not contractions, because apostrophes are not used. Notes about the First Paragraph Let’s is the only contraction I can think of that is bereft of a viable full form; nobody writes â€Å"Let us† as the beginning of an invitation unless they intend to affect a stiff formality. Also, the treatment of â€Å"dos and don’ts† is correct; don’ts includes an apostrophe only because don’t does. (Dos and don’ts are plural forms, not possessive ones.) Finally, ’k (or ’K) as a perky contraction of OK belongs only in social media contexts or as a snide parody of such usage. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:50 Idioms About TalkingCapitalization Rules for the Names of GamesHow to Punctuate Introductory Phrases

Animals in Native American Myt essays

Animals in Native American Myt essays In Native American myths, animals are used to represent many things. Primarily, I feel that the use of animals in these myths are to teach us lessons. They act as humans while still dwelling in the animal world. They speak and interact with each other while thinking as a human would. The Native Americans had a great respect for animals. This is why it is animals that are the main characters in their stories and not humans. In the myth Rabbit Fools Alligator, the lesson is the struggle between strength versus intelligence. It shows us that being deceived can come at any cost no matter how innocent they may seem. The rabbit represents the smaller, seemingly weaker of the two, but shows the alligator trouble by surrounding him with fire and burning him. Native Americans told these myths so that humans could learn through them and relate to the issues at hand. In another story, The Underground Panthers, the idea of animal-human interaction plays a very important role. The panther tells the hunter that they are both looking for the same thing and that they should do it together. The hunter begins to understand the panthers life and when he is put back into human society, he dies. He could only survive living with the panthers. In these stories, animals symbolize human nature and are there to teach lessons and prove points. They also show that animals and humans can come together and strive for the same needs. We are all similar creatures and all come from nature. Humans can learn valuable lessons from observing how the animals live and flourish. The conclusions about Native American Culture based on their animal myths are that the Native Americans have a great respect for animals, that they share common threads, possess similar traits and are a part of human nature in how we work and live our everyday lives. Humans can learn from them in that we can see ourselves through these stori...

Leadership Essay Example | Topics and Well Written Essays - 750 words - 4

Leadership - Essay Example However, researchers have helped in making decisions about the behavioral patterns by providing three broad categories. The first category involves the ‘self-actualized’ employees who are never de-motivated and have high spirits and passion to achieve the goals. It involves an estimated 10 percent of the total workforce. The second category involves ‘fence sitters’, who can be motivated using the motivational techniques and skills. The largest group of workforce belongs to this category (i.e. around 80%). The third category involves the remaining 10 percent employees who are difficult to be managed and motivated. These employees do not intend to achieve anything over and above their current performance. In other words they do not have any intention to get motivated and improve their performance. The importance of categorizing the employees is the fact that the middle category (i.e. 80-90%) of the employees get motivated to improve their performance by the wa y self-actualized employees are treated and rewarded (Ramasamay, 2005). The most significant one is the performance appraisal method of motivation which would encourage the employees to work towards a goal so that they can get the respective appraisal report. It is this performance based appraisals which would encourage the employee to take part in discussions and decisions of the company and would hence give a platform to the company for a variable number of decisions. In addition, an increased participation of the employees in the decisions of the company can make somewhat obvious to the employees that the company cares for them. This care and warmth by the company is necessary for employee motivation. Employee performance based categorizing and careful rating of employees helps in motivating employees to achieve the targets and be on the top of the lists of high achievers. They usually get motivated by the feeling of superiority in work and this method of appraising their perform ance affects their working abilities as well. Thomas (2000) and O’Malley (2000) further illuminate the employees’ concept of an ideal organization in detail. Both studies provide a number of factors that result in a motivated, committed and satisfied workforce. These factors include friendly and safe working environment, performance appraisals, individual values, monetary and non-monetary rewards, records of achievements and other incentives. The motivation techniques also involve necessary steps at the planning stage. This includes distributing the tasks in short tasks such that every employee or group of employees is given a particular task to be achieved. The time period mentioned to achieve the targets act as a motivational factor for the employees. The behavior of employees in particular situations can be co-related to many theories of motivation but the best suitable theory should be identified and properly applied. The Maslow’s Need Hierarchy is the theor y in which the individual is motivated by a set of need hierarchy i.e. they are motivated only if their needs are not being met. The more they feel their activities and actions will lead to their goals and ultimate aim, the more they are motivated to work. This theory simply emphasizes on concentrating the needs of employees and projecting ways which

How has America's foreign policy changed Essay Example | Topics and Well Written Essays - 500 words

How has America's foreign policy changed - Essay Example That is a foreign policy which determinedly aims towards the isolation of a country’s national and international interests from world events. It is, to a large extent, an unrealistic foreign policy insofar as it ignores the extent to which national interests are ultimately intermingled with both international ones and those of other nations. World War I, according to this interpretation, exposed the extent to which the United States’ foreign policy had oversimplified the extent to which national interests, largely economic ones, were predicated on the well-being and stability of other nations, specifically the European ones. Realization of the aforementioned, therefore, forced the United States, largely out of concern for its own national interests and welfare, to break with its non-interventionist foreign policy and embrace a more interventionist one in which the US engaged in the affairs of other nations for the promotion and protection of its own interests. The United States refusal to sign the Versailles Treaty was consistent with its pre-World War I foreign policy. Quite simply stated, prior to World War I, the United States had pursued a non interventionist foreign policy and had, upon the outbreak and prolongation of the aforementioned event, only temporarily broken with that policy. It broke with it in order to restore stability to Europe and, by association, the United States’ economic interests in the continent. As is evident from Wilson’s Fourteen Points, the United States had assumed that following the conclusion of World War I and the subsequent restoration of stability to Europe, it would be able to revert to its earlier foreign policy strategy. Accordingly, the very last thing that it wanted was another European war. The terms of the Versailles Treaty, however, appeared to threaten just that. Certainly, it should have included