Nike Fuel Band Essay

PED 467 Sports commercialiseing Spring 2012 Sports merchandise Plan: NIKE Fuel batch Eddie T. C. Lam, Ph. D 4/21/2012 Table of Contents 1. Product analysis 3 2. food market outline 3 2.1 market place Growth 3 2.2 Trends 4 3. Market Demographics 4 3.1 Demographics 4 3.2 Behavioral Factors 5 4. SWOT Analysis 5 4.1 Strengths 5 4.2 Weaknesses 5 4.3 Opportunities 6 4.4 Threats 6 4.5 Competitors 6 5. Marketing outline 6 5.1Mission 6 5.2 Marketing Objectives 7 5.3 pecuniary Objectives 7 5.4 Target Market 7 5.5 Market Positioning 8 5.6 Marketing Strategy 8 5.7Marketing Mix 9 6. pecuniary Analysis and Forecasting 9 6.1 Break-Even Analysis 9 6.2 Financial Forecast 10 6.3 Expenses Forecast 10 6.4 slaying 11 7.Concerns 11 8. References 12 9. Appendices 13 Figure 1. NIKE Fuel closed chain 14 Figure 2. NIKE Fuel Band ad 14 1 Product Summary The NIKE Fuel conjure was released by NIKE on February 22, 2012. The Fuel band is a doodad that al lows the user to track their everyday activities such as walking, running, vie sports, or just cleaning around the house. The users action mechanism is tracked and counted with what NIKE calls NIKE dismiss. What NIKE fuel allows the user to do is set a daily or weekly prove total that they demand to reach (NIKE, 2012). As the user continues with their activities throughout the day, the Fuel band keeps track of their activity, how many calories they put unity across burned, and how many steps they have taken (NIKE, 2012). Users tail end track their progress through an IPhone app or the NIKE+ connect software package that is available for download online. The NIKE Fuel Band comes in terce sizings: small (5.79 inches), medium (6.77 inches), and large (7.76 inches) in circumference (NIKE, 2012). The saddle of the fuel band depends on the size of the band, weighing amidst .95 ounces to 1.13 ounces. Inside of the fuel band is a three axis vertebra accelero meter that tracks the users motion and devi! l lithium polymer batteries that allows the fuel band...If you want to get a generous essay, order it on our website: OrderCustomPaper.com

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