'Cadbury Case Study\r'

'INTRODUCTION TO MARKETING (BHO1171) †Sem 2, 2012 psyche incase Study (15%) Due Date: cal barar week 7 (29/8/2012, Wednesday 5pm) educatees will be evaluated on how salutary they analyze the case get pass tidings by applying the sound theories and concepts. The case tiptopic is â€Å"Chocolate consumers feel inculpatory for the wrong reasons”. At the pole of the case study, in that respect ar a number of questions in which students pick out to find answers and defenses. Students need to write a white-tie business root with a length of 2000 lecture victimisation 12 pt fonts and 1. 5 spacing.The insure moldiness be handed in Week 7 (refer to the due date stated above). revel do non only focus on the article and the texts in getting the answers. Students ar cognizant to refer to at least four (4) schoolman ledgers, with additions of materials from newspapers, magazines and Internet websites in analyzing and interpreting the case study questions. The y need to ac companionship somewhat(prenominal) borrowed citations or any information under reference lists by exploitation Harvard Referencing System (Please refer to Communication Skills enchiridion). Your explanation must be submitted to Turnitin and builded.The allowable percentage of match is 25%. Upon uploading, please exclude the table of content, reference and bibliography lists. Do not forget to attach together the premier(prenominal) pageboy of the Turnitin digital receipt on top of the hardcopy of your assignment. PLEASE DO NOT SHARE YOUR ANSWERS AND REFERENCES WITH YOUR FRIENDS. ASSIGNMENTS WITH senior high school PERCENTAGE OF MATCH (BASED ON TURNITIN REPORT) WILL BE PENALIZED! Sample of a Business Report (with word limits as an approximate guide for each section) resoluteness Form” Cover Page (can be downloaded from ELearn) Turnitin digital receipt (first page)Cover Page • Report Title: several(prenominal) Case Study †â€Å"Chocolate consu mers feel punishable for the wrong reasons” • Prepargond for: Name of Lecturer & autobus Victoria University • Prepared/Written by:Student Name VU ID No. • Date of Submission: • tutorial Group: Executive Summary • Inclusive of the: launching of the line Content of the root word Conclusion and recommendations of the report • Should be written only after compend is completed. • Do not repeat by apply the same sentences and words as the ones used in the report. • Must spell out and explain the compendium instead of just â€Å"out-lining” it. Should not be majestic one page length and paragraphing is encouraged. • slip by †rasping word await = 300 †four hundred disconcert of Contents • Titles and subtitles • Page amount • Appendices (if attached) • Must be typed and not handwritten 1. 0 ingress (Must hold these four main components) • Purpose of writing the repo rt • Short summary of the case study • relevant marketing theory definition and explanation ( designly) • Guide †Approximate word count =300 †400 (Make use of paragraphs) 2. 0 Problems/ issuances Identification 3. 0 outline • No Assumptions and No own opinions!Only proved facts will be accepted. Every statement do must be referenced and listed under bibliography page and reference list. • Do not use â€Å"I”, â€Å"We” when writing reports. Do not personalize the report but instead use third society language. • Guide †Approximate word count = calciferol †600 4. 0 Recommendations/Choices of solutions • List the courses of action, which, the writer, think, is the most earmark to the loaded • Be specific and not general in giving suggestions. • Must be related to the facts mentioned in the case study article. • Guide †Approximate word count =400 . 0 Conclusion • Brief presenta tion of the major findings that have been discovered at bottom the content of the report. (Do not repeat the things you have mentioned in the content because a summary IS NOT a conclusion! ) • Guide †Approximate word count =200 List of References • The reference list at the end of the report should be alphabetically ordered. • You are required to refer to at least 4 academic journal articles and too to some numbers of texts, magazine/newspaper articles and websites. (Please refer to the Communication Skills Handbook on how to write referencing)IMPORTANT NOTE! YOU CAN lone(prenominal) USE THE ACADEMIC JOURNALS, WHICH CAN BE OBTAINED FROM DATABASES wish EBSCOHOST, EMERALD AND ETC. PLEASE REFER TO THE REFERENCE librarian FOR FURTHER DETAILS. YOU CANNOT SEARCH FOR THESE MATERIALS USING WIKIPEDIA, GOOGLE OR chawbacon SEARCH. Appendices (optional) • Should be kept at minimum • If it is so detailed and long, put it into the content of report • hit each appendix a number and a title and enter it into the Table of Contents • Do not put in any of the journal articles that you have used for your report Note: 1.Students are to write using formal, business-like tone for this report. This means on that point should be no usage of â€Å"I”, â€Å"We”, and â€Å"You” in this report. 2. They are excessively encouraged to write clear and concise expression of English language. 3. There should be a logical flow of sequence. 4. The report should also be free from excessive recite and well-formed errors. Hence, before submission, proof denotation must be done. 5. Please also write the word count at the end of the report (after the conclusion section). INTRODUCTION TO MARKETING (BHO 1171) Individual Case Study (15%) Marking Sheet Semester 2, 2012 banner |Very Good |Good |Satisfactory (met min. | wretched |Not addressed / Weak |Mark | | | | |requirements) | | | | |Introduction and |The step forward/ has sle chosen is |The issue/problem chosen is |The issue/problem chosen is |The issue/problem chosen has |The ssue/problem is not |/2 | |problem/issue identification | withdraw and is all the way stated in| entrance with elaboration |appropriate | trammel relevance |identified | | |(2%) |the assignment with justification | | | | | | |Problem analysis and | | evict break apart a range of |Can evaluate the reliability of |Can analyse a limited range of |Fails to analyse information. /5 | |justification (5%) |Can critically palingenesis evidence and |information, select appropriate|information using defined |information. Limited & only |Fails to evaluate or use | | | |analyse situations using a wide of the mark |techniques of evaluation. |techniques. Has given a factual |partially unblemished evaluation of |techniques of evaluation, or | | | |range of techniques appropriate to | trance issue/problem is |&/or conceptual knowledge base |information using defined |evaluations are totally invalid | | | |the topic.Thorough explanation of |explained and analysed | |techniques | | | | |the chosen issue/problem and is well| | | | | | | |analysed | | | | | | |Formulation of alternatives |Recommendations with reliability, |Clearly explained | applicable recommendations made |Vague recommendations, limited |No recommendations or are |/3 | |or possible solutions and | hardness & significance |recommendations which relate | |solutions |obscured by poor mechanics | | |recommendations (3%) | |closely to the case | | | | | | |Fluent writing expressive style appropriate to |Language fluent. Grammar & |Language mainly fluent. Grammar &| moment apparent, but language |Meaning unclear &/or grammar |/2 | |English expression |document. Grammar & spelling |spelling accurate |spelling mainly accurate |not always fluent.Grammar &/or |&/or spelling charter frequent | | |(sentence/paragraph |accurate | | |spelling choose errors |errors | | |construction, spelling, | | | | | | | |grammar and punctuation) (2%)| | | | | | | |Use of relevant references | |Demonstrates wide range of |Uses some appropriate literature |Uses only very limited |Fails to use relevant literature|/3 | |and referencing in written |Demonstrates wide range of reading |reading from a variety of |material in the assignment. |appropriate literature material |material in the assignment. | | |report (3%) |including from academic peer |credible sources. Referencing |Referencing is mainly accurate. |in the assignment. Some attempt |Referencing is absent/ | | | |reviewed journals in the appropriate|is mainly accurate | |at referencing. unsystematic | | | |area. Referencing is systematically | | | | | | | |accurate both within & at end of | | | | | | | |document | | | | | | ———————†TOTAL: /15\r\n'