Different types of business information, their sources and purposes Essay

enteringHaving just started as a trainee at the Corporate Communications plane section of Emirates Group, my line manager has tasked me with preparing this position of introductory training materials, on business organization info in general, for new members of staff in the department, to increase my intimacy and enhance communication skills. Different types of business data, their source and purpose leave be discussed without this paper, outlining various types of communication that throne take place. I will also deliberate how KFC source and communicate goodly, with a veritable purpose, summarizing with a conclusion.Definition of breedingInformation comes from a wide mixture of sources, in varying shape and form, with numerous qualities. Communicated in term, being tantrum for purpose, and containing the amend level of detail it becomes hypercritical in decision making. Although at that place is contrast between the value and cost of education, it needs to be on hand(predicate)AccurateReliableObjectiveRelevantCompleteOn timeAs defined in the Business Dictionary, information is, Data that is faultless and timely, special(prenominal) and organized for a purpose, presented within a context that gives it subject matter and relevance, and corporation lead to an increase in understanding(a) and decrease in uncertainty. Once prep ard and, structured accordingly, data becomes information. Information adds value, and erst facts and figures have been organised into information it has meaning, intended to be interpreted. Information conference may be performed internally, within an organization, collecting information on gross sales action, production output, or nourishment dependableness. It may also be double-dyed(a) externally, outside the organisation, harvesting information on markets, competitors and customers. Information is valuable because it can affect behavior, a decision, or an outcome. For example, if a fear manager is told t he reliability of the fleet has weakened, they may use this information as a close to increase the maintenance budget or up-skill and further develop the maintenance engineers. However, information is considered valueless if matters remain unchanged, following its consumption.Information TypesOrganisations, such as KFC, use various types of information, alongside counsellings to communicate. Verbal This is the easiest and quickest way to communicate however, it may not always be more effective KFC communicate verbally to their customers, over the counter. They inquire about your current place what you would like to eat and drink. The server will also try to up-sell, peradventure suggesting to super-size or add a desert, over-and-above your original request. Written Words, pictures, charts from sources such as publications, books, journals, and newspapers Once an order is taken on the EPOS system the information is transferred to the kitchen, as text on a screen. MultiMedia Multiple forms of media, in concert data, text, graphics, audio, characterization, etc. like an synergistic webpage, with audioYou can order online, through the KFC website, which combines names and prices, alongside pictures of their products. On-Screen Multimedia TV and CD-ROMs that combine text, graphics, animation, audio and video Routinely you will witness advertisements on television of offers and new promotional activity for the food chain. Web-Based Information Combines multimedia technologies and streams them over the Internet get to to rich information anywhere, anytime When surfing websites you will notice many interactive banner advertisements for KFC, which when clicked will take you to their website, gathering valuable information on their consumer, of where they were transferred from and when. There may also be an interactive flick-book menu to browse.Information SourcesInformation comes from four different sourcesInternal An organisations possess intellectual property, such as financial records, customer records, order information, maintenance records, etc. usually ga in that respectd from their respective department records Production, Sales, Finance, Marketing, Maintenance, Administration or HR. KFC have all of this information at hand, within their database systems. Their Electronic point-of-sale tills gather all the order and whatsoever production information. They have report applications connected directly to the Sales database, which generates the organisations financial information. The website gathers consumer science on who wants what, from where, at what time. External Collected from outside an organization, such as market research, the Internet, newspapers, bulletins, reports, publications, usually from the government, trade groupings, or commercial databases. When you are halt in the street and asked if you would like a menu, and the issuer asks you a few questions, the information if being gathered to provide market i ntelligence to the company, which in ecstasy aides decision making. Primary Collected first-hand by the investigator, by possibly interview or questionnaire, gathered for a specific purpose. It generally is a more costly method, but provides more specific, quality information. Secondary equanimous second-hand, by someone else, for another purpose, however can still be used lower cost, though generally not as specific and of reduced quality.Information PurposeIn one word, measure.It is critical in a business to measure and compare actual performance against what was budgeted for. Using historical records is one method, to bring in comparisons however, targets may be set to stretch the performance of an organisation. If costs are more than expenditure indeed it must take action to remedy the situation. Market research reports can monitor altering market conditions, or possibly an increase or demise in demand of products and services. This will help KFC identify whether there cu rrent offerings are suitable for that specific time, or if they should pull some from their current available product list. Maintaining records of what currently employed is a legality, to cypher salaries and benefits. Records hold any details, including Date of joiningNameAddress netBenefitsQualificationsDepartmentTitleDays absent, with reasoningHoliday entitlementTraining and ontogenesis recordsConclusionManagers must have timely, reliable, quality information, as they have to make important decisions. In order to make the business successful the right decisions need to be made, at the right time correct decisions are only made when this sort of information is both available and used, in time. We live in the Information Age with the types of complex processing systems available today, at your fingertips, to the majority of people, it is important to realize that the only thing standing in anyones way is that they must learn how to interpret the information to make the right ch oices.List of referencesBusiness dictionary, viewed 22nd of October 2013,