Marketing Strategy for Aston Martin Cars

A critical analysis of the Aston Motors fellowship has showed that the connection has a number of strengths that it merchantman base on for its economic success. Some of these include the ability to produce very good quality of cars.This loafer be traced back to the connections excellent group of engineers who design and recommend the practice session of high quality materials for their pertly designed models. It is also important to note that although the panel of engineers can recommend the best materials, it is the supplies department of the company that is actually responsible for this strength.Second, the company has a very good reputation in the market on which it can capitalize to win the customers amid a very competitive get manufacturing industry.The company is very tumefy known for producing cars that yield severally won in motor sport competitions and which are known for their singularity in terms of quality and body as strong as chassis designs.Another streng th for this company emerges from this aspect of quality expertise and a good capital base in that it has the capacity and latent to increase its designs and quality products.The brand name of Aston Motors company is Aston Motors and it is very much selling in the market. The company can also consider its reputable brand name as peerless of its major strengths because it can form a strong basis of the companys further expansion plans.Due to its powerful brand name, the companys branch ground in south Africa realised annual sales that were about three times the number of cars it anticipate to sale. Specifically, it had predicted an annual sale of about forty cars in its first year since establishment in confederation Africa but it turned out that the actual sales were something to do with one hundred and fourteen cars (Bright 2007).Several weaknesses suffer also been identified in the Aston Motors company or in the way it makes its daily operations. First, the company was forma l to have poorly competed in the motor industry especially with when compared with some of the major industries in microscopical car manufacturing.Second, the top management of the company has continuously neglected to address the needs of middle programme population all over the world who form a sizeable potential market.Instead, it has chose to address the needs of a very thin segment of the society who are mainly the noble people, the celebrities and companies that sponsor motor sports when they need to buy cars for their candidates (Doolittle 2003). This has been perceived negatively by most people irrespective of race or geographical location.A close look at the history of the Aston Motors company shows that the company has not made faired well in terms of making profits out of its business operations. It is an historic trend that can be traced back to the first world war (Gartman 1994)..Although there are other small car manufacturing companies that have performed much wors e than this, for example the Lotus motors, each company operates on its own and the performance of one company can not be a measure of how another is performing.Therefore the Aston Motors company should not use the failure of a few of it competitors as an excuse of its continues poor performance.